The Effectiveness of Development Communication in Reviving Traditional Arts in Sabon Gari Local Government Area, Kaduna State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Background of the Study
Traditional arts represent an essential aspect of cultural heritage, preserving the history, identity, and creativity of communities. However, in Sabon Gari Local Government Area, Kaduna State, traditional arts face threats from modernization, declining interest, and a lack of promotion. Development communication plays a pivotal role in reviving these arts by raising awareness, fostering community pride, and encouraging participation in cultural activities. This study examines the effectiveness of communication strategies in reviving traditional arts in Sabon Gari.
1.2 Statement of the Problem
Despite the rich heritage of traditional arts in Sabon Gari, interest and engagement have dwindled over time. Contributing factors include inadequate promotion, limited funding, and insufficient platforms for showcasing traditional artistry. This study evaluates the impact of development communication in addressing these challenges and reviving traditional arts.
1.3 Objectives of the Study
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To identify communication strategies used to promote traditional arts in Sabon Gari LGA.
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To evaluate the effectiveness of these strategies in increasing awareness and participation.
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To recommend improvements for the revival of traditional arts through communication.
1.4 Research Questions
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What communication strategies are employed to promote traditional arts in Sabon Gari?
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How effective are these strategies in reviving interest in traditional arts?
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What improvements can enhance the promotion and sustainability of traditional arts?
1.5 Research Hypotheses
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Development communication significantly enhances the visibility of traditional arts.
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Effective communication fosters community participation in traditional art forms.
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Reviving traditional arts contributes to cultural preservation and economic opportunities.
1.6 Significance of the Study
This study provides valuable insights for cultural advocates, policymakers, and community leaders on the role of communication in preserving traditional arts. Its findings can inform strategies to promote cultural heritage and boost economic activities in Sabon Gari.
1.7 Scope and Limitations of the Study
The study focuses on communication strategies for reviving traditional arts in Sabon Gari LGA. Limitations include access to data on traditional art practices and variations in community engagement levels.
1.8 Operational Definition of Terms
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Traditional Arts: Cultural practices and crafts passed down through generations, including pottery, weaving, and music.
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Development Communication: Strategic use of communication to promote awareness and preservation of traditional arts.
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Cultural Revival: Efforts to restore interest and engagement in traditional art forms.
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